Growing a Territory During an Industry Downturn
The situation
GLP-1 medications surged and market conditions shifted fast, changing patient buying habits across the board. The impact was industry-wide—company sales dropped nearly 40%.
What I did
Rolled out targeted training, sharpened our marketing with new features, deepened partnerships with doctors and distributors, and kept communication constant across every account.
The result
My territory grew 14% while the broader business declined—a $2M+ swing versus company trend.
